KOOP Radio 91.7 FM

Brand Identity

Website Design

Promotional Design

KOOP Radio mood board

KOOP Radio has been keeping Austin weird since 1994. They’ve never had an official logo… except for one evolving design affectionately referred to by some longtime volunteers and listeners as the “Saturn logo.” That design began life resembling something like a 1950’s depiction of an atom and eventually became Saturn with its iconic ring carrying the station’s FM frequency.

Our goal for the brand refresh was to honor that space-aged icon while pushing towards the future. “The City of the Violet Crown” that O. Henry wrote of handed us the color on a silver platter. 

The tagline, “Austin’s Community Radio,” isn’t just a moniker, but a fact. All of KOOP’s 75+ weekly shows are produced and hosted by volunteers from around the Austin community.